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| Virtual advertising ： ウィキペディア英語版 |
Virtual advertising
Virtual Advertising is the use of digital technology to insert virtual advertising images into a live or pre-recorded television show, often in Sports events.
This technique is often used to allow broadcasters to replace real advertising panels (existing on the playfield) with virtual images on the screen when broadcasting the same event in other regions which are not concerned with the local advertising; a Spanish football game will be broadcast in Mexico with Mexican advertising images. The viewer has the impression that the advertising image he/she sees on screen is the one in the reality.
== Rights ==
The advertising in the playfields is, in most of the countries, property of the Club. The advertising rights broadcast on the screen are property of the broadcasters or the TV channel. This means that ''second right holders'' can benefit from selling this virtual advertising. The number of TV viewers is also higher than the people in the stadium, generating more visibility to the advertised marks and more income to the broadcasters.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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